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Innovation Needs Conflict (and Balance) Between Creativity and Analytics

A beautiful aspect of innovation is that it is rooted in creativity and inspires non-linear thinking in a structured environment. While I completely agree that an innovation (and strategy) function should bring creativity into a company, it would also be wrong to think that innovation does not have room for process and analytics. In fact, a successful innovator embraces both as part of the growth equation.

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Innovation, brand, and corporate strategist with more than 25 years of experience in corporate, entrepreneurial, and civic roles. @disruptorstudio @atlchamber

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