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Innovation Lessons from Atlanta United

On March 11th, 72,035 fans packed the state-of-the-art Mercedes-Benz Stadium in Atlanta to watch Atlanta United FC defeat D.C. United 3–1 during this nationally televised Major League Soccer (MLS) match. The score line was important as Atlanta United secured the first win of the very young 2nd season for the club. Just as significant was that Atlanta United broke the MLS attendance record…again. In just over 12 months of existence, the three highest attendance records in MLS belonged to Atlanta United along with the league record for average attendance, which they broke in their inaugural season. Combine that with off the charts merchandise sales, the signing of a globally recognized manager and reinventing how to build a team in MLS with young, exciting talent and you have an authentic story of business innovation. Having all this success while some doubted them along the way is why Atlanta United is one of the best “startup” stories over the last few years under the leadership of club president, Darren Eales.

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Atlanta United FC president Darren Eales at the Disruptor Studio
Full video of the Disruptor Studio featuring Darren Eales

Written by

Innovation, brand, and corporate strategist with more than 25 years of experience in corporate, entrepreneurial, and civic roles. @disruptorstudio @atlchamber

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